In 2005, MTV UK was looking for an infinite family of diverse, high quality characters to populate their brand new multi-media platform MY MTV. A perfect opportunity for Pictoplasma to pull all strings and secure that the resulting designs truly stand up to the high standard desired. The challenge was to produce a large quantity of unique, individual characters to ensure that the various target groups can each invest, instantly recognise and relate to their own avatar, while keeping the overall appeal of the design harmonious and coherent.
The resulting vast quantity of avatars, lovingly created especially for the project by more than 20 select international artists, designers and illustrators, were further customisable by the user to ultimately interact throughout such diverse media as mobile phone devices, the MTV website and TV broadcast.
No other living creature features as heavily in contemporary character design and art as the humble hare. Bunnies are definitely the most depicted creatures of all times, a fact that was also reflected by the endless stream of rabbits daily submitted to Pictoplasma’s archives by international artists. But what exactly makes bunnies so irresistible?
There’s no such thing as too much bunnies! And just to prove it, in 2006 Pictoplasma intentionally asked internationally established and upcoming character designers, illustrators and artists around the globe to send in their versions of rabbits, bunnies, hares and everything in between.
The result is a full-scale bunny overdose, with far more than 1.500 individual rabbits from 500+ international contributers. By condensing the endless variations of the rabbit motif into one ultimate system – a perfect bunny mandala – the true nature of the beast emerges: the eternal essence of rabbit.
“The Bunny Mandala Shrine” was installed at the sous-station of Projet Diligence in Nice (France), during the onedotzero Festival in London (UK), at Bios Athens (Greece) and the South Eastern Centre for Contemporary Arts (SECCA) in North Carolina (USA).
Pictoplasma’s “Colour Me!” makes an all-time dream come true: A selected group of approximately three international character designers and artists meet for the first time and create a unique colouring and activity room: while locked in the venue for several days, thousands of untouched black and white illustrations, scribbles and characters begin to cover a white room from floor to ceiling, wall to wall.
Upon completion, visitors are invited to enter the space and lovingly colour in the characters in special Cyan, Magenta and Yellow pens, turning the space into an ever evolving colouring and activity room in true CMYK.
Starting in 2005, until today numerous walls of established project spaces, upcoming galleries and high-art museums from Europe to Asia have been covered with thousands of black outline illustrations, only to find themselves coloured in to the point of total occlusion by a huge stampede of happy visitors.
Amongst others, “Colour Me!” has been set up in Düsseldorf, Halle, Hong Kong and Peterborough. Participating artists include Jon Burgerman, Sune Ehlers, Boris Hoppek, Shoboshobo, Neasden Control Centre, Ian Stevenson and Dennis Tyfus.
